Press kits usually break in quiet, avoidable ways.
The product launch is ready. The founder bio is approved. The screenshots look sharp in Figma. Then somebody assembles the downloadable media folder with enormous PNGs, mismatched aspect ratios, and filenames that make no sense to a journalist opening the package for the first time.
That is where TinyImage fits well. The plugin keeps compression and export decisions inside the design workflow instead of turning press kit prep into a separate cleanup project in three other tools.
This article is intentionally different from nearby TinyImage content like Social Share Image Export Workflow from Figma, Case Study Screenshot Workflow for B2B Marketing Teams, and Browser Extension Store Screenshot Export Workflow from Figma. Those pieces focus on link previews, narrative proof screenshots, or marketplace listings. This one is about downloadable press-kit assets, where the job is packaging brand and product visuals so other people can reuse them without creating a quality mess.
A press kit is not one image export job
Most media kits contain several asset families with very different needs:
- transparent or flat-background logos
- product screenshots
- founder or team headshots
- supporting UI detail shots
- product mockups or launch visuals
When teams export all of those the same way, the package gets sloppy fast.
The logo may need transparency. The headshot may benefit from a lighter compressed JPG. The product screenshot may need sharper text preservation than the lifestyle image next to it. The problem is not that the assets come from Figma. The problem is that they get treated like one generic batch.
Start by defining the asset matrix
Before exporting anything, list the actual reusable files the press kit needs.
For most software or plugin launches, that means something like:
logo-darklogo-lightfounder-headshotproduct-ui-overviewworkflow-detail-screenshotlaunch-hero-visual
That simple matrix prevents the most common failure mode: exporting every plausible frame and hoping the person downloading the press kit figures it out.
It also forces the team to distinguish between:
- assets meant for download and reuse
- assets meant only for a webpage
- assets that still need a tighter crop or alternate background
If a screenshot only works inside a carefully laid-out launch page, it may not belong in the raw press kit at all.
Decide which files need transparency and which need weight reduction
Press kits often accumulate unnecessary file weight because teams default to full PNG exports for everything.
That is sometimes correct, especially for:
- logos with transparency
- crisp UI shots with small type
- flat illustration assets where edge fidelity matters
But it is often unnecessary for:
- headshots
- lifestyle imagery
- large product mockups used mostly for editorial coverage
The goal is not to compress every file aggressively. It is to give journalists, partners, and directory editors a package that opens quickly and still looks trustworthy.
TinyImage is useful here because you can make those tradeoffs deliberately inside the Figma-based export workflow instead of pushing every file through an inconsistent second pass later.
Export two classes of assets, not ten ad hoc versions
A clean media kit usually benefits from two output classes:
1. Reuse-ready originals
These are the assets someone might place into an article, slide, or directory listing.
They should prioritize:
- clarity
- sensible dimensions
- proper transparency when needed
- filenames that describe the asset plainly
2. Web-friendly distribution copies
These are the versions used on the press page itself or inside a downloadable ZIP that should not feel painfully heavy.
They should prioritize:
- lighter file sizes
- predictable dimensions
- fast download
- no obvious visible degradation in the important detail areas
This is a much better system than making five barely different exports called logo-final, logo-final2, and logo-new.
Review the details that outsiders will notice first
The people opening your press kit are not staring at the Figma source.
They are checking whether:
- the logo has the right background treatment
- the product screenshot looks current
- the founder photo feels usable immediately
- the filenames tell them what they are looking at
- the package opens without friction
That changes what you should review before export.
For logos, inspect edge crispness and transparency.
For screenshots, zoom in on the text or UI detail doing the credibility work. A screenshot that looks “mostly fine” can still undermine trust if the product labels or controls go muddy.
For photos and mockups, the question is often whether the file still feels polished after compression rather than whether every pixel is preserved.
Name files for recipients, not for the design team
Internal layer names are rarely good press-kit filenames.
A journalist or partnership manager should not need your project context to understand the package. Good names make reuse easier:
hypermatic-logo-black.pnghypermatic-logo-white.pnghypermatic-founder-adam-brock.jpghypermatic-product-screenshot-workflow.pnghypermatic-press-kit-hero-visual.jpg
If the kit contains multiple product visuals, include the asset job in the filename rather than relying only on size or sequence numbers.
This is especially helpful when the press page and the downloadable ZIP may both be referenced weeks later by people who were not in the original launch thread.
Build the ZIP around use, not around source folders
One subtle mistake is mirroring the design file structure in the download.
The press recipient does not care about your internal sections, pages, or explorations. They care about finding:
- logos
- photos
- screenshots
- brand visuals
If the package is larger, simple folders can help:
logosheadshotsproduct-screenshotscampaign-visuals
But only add folders when they reduce confusion. Over-structuring a tiny kit can be just as annoying as dumping every file flat into one directory.
The real test is whether somebody new can open the ZIP and know what to use in under a minute.
Check the assets in the actual press-page context too
The downloadable files matter, but so does the hosted press page or media page that introduces them.
Before publishing, review whether:
- the thumbnail previews load quickly
- screenshots still look sharp in the page layout
- heavier PNGs are not dragging down the experience
- the download bundle feels intentional rather than improvised
If the same visuals will also appear in launch articles or linked coverage pages, pair this workflow with Social Share Image Export Workflow from Figma so the preview-card assets do not inherit the wrong export rules from the download kit.
A simple press-kit export routine
For most teams, this is enough:
- Define the exact asset matrix before exporting.
- Separate transparency-critical files from compression-friendly files.
- Create one reuse-ready version and one web-friendly version where needed.
- Review crispness on logos and UI details, not only overall composition.
- Rename files for outside recipients, not internal design context.
- Check the downloadable bundle and hosted press page as two related but different outputs.
Before the press kit ships, confirm
- every file has a clear reuse job
- logos and screenshots use the right format for the asset type
- compressed versions were reviewed on the details people will actually inspect
- filenames are plain enough for someone outside the team
- the downloadable package is organized around asset use
- the hosted press page still feels fast and polished
Where TinyImage helps most
TinyImage does not decide which visuals belong in the story of the launch. That still requires judgment from marketing, design, or comms.
What it improves is the production layer between “the assets are approved in Figma” and “the media kit is genuinely usable.” That is usually where teams lose time through oversized files, inconsistent formats, and last-minute compression hacks.
If your team regularly prepares launch assets, founder kits, or product screenshots for outside reuse, a tighter press-kit workflow inside TinyImage can save more embarrassment than it saves clicks. And that is often the more valuable win.
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