Any time a launch starts to sprawl across channels, automated image cropping becomes the chore nobody wants to own. I am always surprised by how quickly a simple hero graphic multiplies into a dozen deliverables, each with its own aspect ratio, focus point, and file type rules. HyperCrop is the fastest way I have found to absorb those requests directly inside Figma. Instead of exporting versions and praying actions hold up, the plugin keeps every crop tied to the source frame so the team can keep iterating without worrying about production artwork drifting.

I lean on HyperCrop when schedules are compressed or when a campaign will clearly require future localization passes. Smart detection, reusable presets, and batch exporting make it feel like cheating compared to the Photoshop assembly line we all grew up with.

HyperCrop makes automated crops predictable

HyperCrop reads the contents of each frame, finds the subject, and applies your safe area rules automatically. That removes the stress of hand-drawing focus boxes or guessing how much padding will be needed when the file lands in paid social. More importantly, every preset you create keeps the entire team honest about what “approved” sizes look like, so brand reviews stay calm even as requirements change.

Build automation around the request, not the other way around

1. Label the frames or components that need alternate crops so they stay organized in the layers panel.
2. Choose or create a preset that mirrors the exact spec sheet from marketing, marketplace ops, or the growth team.
3. Skim the smart-crop previews, nudge any tricky frames, then export the full batch as PNG, JPG, or WebP without switching apps.

Once you have done this a couple of times, you can clone the preset for future launches or hand it to another teammate without needing to explain all the nuance again.

Automate the boring parts, stay present for the creative ones

Automated image cropping should not be the thing that slows your team down the night before a release. HyperCrop keeps the repetitive slicing, renaming, and exporting in one repeatable flow so you can focus on the craft decisions that actually move a campaign forward. Pair it with TinyImage if you also want compression handled in the same sitting, and you will never dread the “we also need 20 more crops” message again.

Keep stakeholders informed

Share HyperCrop’s preview grid with marketing or localization partners before exporting. They get to see how each ratio treats the subject, and you catch potential red flags without wasting a batch export. When approvals land, rerun the preset and drop the finished files into your shared drive.

Tips for scaling

• Store presets in a shared Figma library so anyone on the team can run the same settings.
• Tag exports with campaign names right from HyperCrop’s naming options to keep asset folders organized.
• Pair HyperCrop with automation (Zapier, custom scripts) to upload finished crops to DAMs or ticketing systems automatically.