Mailchimp has its own merge tags, folder structure, and quirks. Emailify handles all of them. Design the email in Figma, pick Mailchimp as the export destination, and the plugin outputs a zip that uploads directly to your account.
Merge tags included
Emailify supports Mailchimp’s personalization tokens, so you can drop in |FNAME| or conditional content without editing the code afterward. If you prefer to insert them in Figma, the plugin keeps them intact during export.
Deployment-ready
The export includes the HTML file, images, and manifest Mailchimp expects. Upload it via Mailchimp’s template manager, and you’re ready to schedule a send.
Conversion steps
- Build the email using Emailify components in Figma.
- Choose Mailchimp in the export dropdown and preview the final markup.
- Download the zip, upload it to Mailchimp, and send yourself a test.
That’s the entire pipeline—no copy/pasting into another editor required.
Keep modules synced
When brand guidelines change, update the Figma component and rerun the Mailchimp export. Your template library stays consistent across departments without hunting through Mailchimp’s editor for outdated modules.
Helpful extras
- Store Mailchimp merge tag reference sheets in the same Figma file for quick access.
- Use Emailify’s hosted previews to collect approvals before uploading to Mailchimp’s template manager.
- Version template zips with dates or campaigns so growth teams can roll back if needed.
Going from Figma to Mailchimp with Emailify is truly a three-click routine.
