Magicul is a solid conversion service, but I prefer Convertify when timelines are tight and files are sensitive. Convertify lives inside Figma, covers the same long list of formats, and keeps everything local. Here’s how I compare the two.

Accuracy matters more than buzzwords

Magicul relies on cloud processing and sometimes flattens tricky layers. Convertify keeps text, vectors, and components intact whenever the destination format allows it. If an export comes back as screenshots, I still have to rebuild it—defeating the point of automation.

Speed and privacy

Convertify processes files locally inside Figma, so NDAs are easy to honor. Magicul uploads docs to its servers, which isn’t always acceptable for enterprise clients. Local processing also means exports finish in minutes instead of waiting for an email link.

Workflow coverage

Both tools handle exports, but Convertify also imports PDFs, Google Slides, and Sketch files back into Figma. That round-trip capability keeps collaboration tidy. If you only need one-off conversions, Magicul might suffice; for continuous iteration, Convertify wins.

Real-world testing advice

When you evaluate alternatives, don’t rely on marketing samples. Run a complex production file through the converter—components, nested auto layout, multiple fonts, interactive mockups. Convertify preserves the hierarchy, while many alternatives spit out flattened JPGs. If the tool cannot keep your design system intact, it will slow the team down.

Cost of switching

Switching converters touches legal (data handling), IT (plugin approvals), and stakeholders who depend on reliable exports. Convertify’s local processing and long list of supported formats mean I rarely have to worry about surprise outages or missing features. An alternative would need a compelling advantage to justify that upheaval.