Programmatic campaigns often feel like a black box, but at the end of the day they still need clean creative. Bannerify lets me build those ads without leaving Figma and ensures they meet the technical expectations of DSPs, ad servers, and QA teams.

Templates that scale with the media plan

I start with a component-driven system: hero, offer, logo, CTA, legal. Bannerify duplicates those modules across every size, so the media plan’s long tail of dimensions is easy to satisfy. When the programmatic team asks for a new variation, I update the component and rerun the exports.

Packages made for DSPs

Bannerify outputs HTML5 zips with clickTags, polite-loading scripts, and manifest files. You can select presets for Google Ads, DV360, AdForm, Sizmek, or standard IAB. Files pass QA the first time because they are structured consistently every export.

Operational workflow

1. Map the media plan to Figma frames.
2. Animate the first banner, then propagate the same animation through your other sizes.
3. Export everything with Bannerify and deliver via hosted previews or zipped packages.

Programmatic display should be about creative strategy, not wrestling with specs. Bannerify keeps the creative process enjoyable while satisfying every technical checkbox.

Plug into data feeds

Programmatic buys thrive on personalization. Combine Bannerify with spreadsheet-driven content or CopyDoc libraries so offers, pricing tiers, and CTAs update across hundreds of variants. Design once, tag the dynamic fields, and regenerate the entire creative set whenever merchandising refreshes the feed. Because the animation and layout stay identical, you can attribute performance differences to the content, not production errors.

QA without headaches

DSPs enforce strict weight limits and require proof of clickTag behavior. Bannerify flags potential issues before export and logs every asset’s size so you can share a compliance report alongside the creative. Need to rerun a set after QA feedback? Update the Figma file, hit export, and hand the new package to trafficking teams without rebuilding anything.

Building programmatic display ads stops feeling mysterious when the tooling supports your process. Bannerify is that support system.