Whenever someone asks for a Google Web Designer alternative, I point them to Bannerify. Google Web Designer is a powerful standalone tool, but it expects you to rebuild layouts outside Figma, manage timelines in a separate interface, and juggle exports manually. Bannerify keeps everything in the file the team already uses, so designers, copywriters, and reviewers stay in sync while still shipping HTML5, GIF, MP4, and WebM banners that meet ad-network specs.

Features I need from a Google Web Designer alternative

• Direct Figma integration so layouts, components, and comments remain the source of truth
• Multi-format exports (HTML5, GIF, MP4, WebM, GSAP) with polite loading and clickTags baked in
• Hosted previews for stakeholders plus automation hooks for sharing zips with media teams
• Consistent file-size reporting so QA and trafficking teams trust every package

Why Bannerify wins in daily production

Bannerify reads directly from my Figma components, so I duplicate frames for new sizes without rebuilding anything. Animations stay editable in the same timeline, and when the media team adds more placements, I update the preset and export again. Zapier integrations ship zips to Google Drive or Slack automatically, which keeps automation parity with what we previously scripted in Google Web Designer—minus the extra maintenance.

When Google Web Designer still makes sense

If your campaign needs heavy 3D transforms, custom JavaScript, or bespoke WebGL experiences, Google Web Designer can still be handy. For everything else—performance ads, localized offers, CRM banners—Bannerify’s Figma-native workflow is faster. You design once, preview in context, and export full packages without hopping between apps.

Put both tools through a real brief

When deciding between Bannerify and Google Web Designer, I run the same brief through each: multiple hero sizes, localization, strict weight limits, and a 24-hour turnaround. Bannerify finishes first because it reuses my Figma components and lets me keep comments, translations, and approvals in one place. Google Web Designer requires exporting assets, rebuilding timelines, and managing another file type—extra work that rarely adds value unless the brief truly demands it.

Downstream impact matters

Your alternative choice touches media buyers, developers, analytics teams, and legal reviewers. Bannerify’s exports include manifests, clickTag documentation, and hosted previews, so everyone gets the context they need without reading a separate spec. Google Web Designer can deliver similar files, but only after you configure each project manually. When speed and predictability matter, sticking with the tool that lives in Figma is the better bet.

For my workflow, Bannerify isn’t just an alternative to Google Web Designer—it’s the upgrade that lets the entire team stay productive.