Display ad production creates a lot of files very quickly. Without a naming convention, teams end up with final-final ZIPs, unclear sizes, missing variants, and stressful handoff to media buyers.
For teams working on HTML5 banner and display ad production from Figma, the useful question is not just “which tool exports this?” It is “what has to be true before this asset, file, or review flow is safe to ship?” Bannerify is useful because it helps turn Figma work into animated HTML5, GIF, video, and ad platform-ready banner exports, but the quality still comes from a clear workflow.
What to Check
- Include campaign name, size, format, language or market, variant, and version in the filename.
- Keep size formatting consistent, such as 300x250 rather than mixing 300-250, 300 by 250, and medium-rectangle.
- Separate source Figma frames, preview files, and trafficking ZIPs clearly.
- Use version numbers only when the team agrees what counts as a new version.
- Document any platform-specific suffixes, such as Google Ads, DCM, or publisher-direct packages.
Common Mistakes
- File names that only make sense to the designer create handoff risk for media, account, and client teams.
- Changing naming conventions mid-campaign makes QA harder across dozens of assets.
- Ambiguous file names can lead to the wrong creative being uploaded or approved.
A Practical Workflow
Bannerify can export many variants quickly, so naming needs to be treated as part of production quality rather than admin cleanup at the end.
Start by preparing the Figma source file with real content, clear naming, and the constraints that matter for production. Then run a focused review against the checklist above before exporting or sharing. That keeps the work from turning into a last-minute cleanup job.
When This Matters Most
This matters most when the work is repeated, client-facing, compliance-sensitive, performance-sensitive, or likely to be reused by another team. One-off manual fixes can survive on memory. Repeatable production work needs a documented process.
Next Step
Use this checklist alongside the relevant Bannerify tutorial or product workflow, then review Bannerify when you are ready to make this process faster inside Figma.
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